Pay Per Click Management
We help companies grow using PPC marketing
Whatever the current size of your business, we build highly structured, profitable PPC campaigns for B2B and B2C lead-generation, along with E-commerce using the most appropriate PPC advertising platforms for your target market.
We believe that every business should receive the same level of expertise on its campaigns, regardless of your current size or advertising spend.
In addition to choosing the right advertising platforms, we construct all our accounts using a mixture of the most suitable campaign types available to market your products and services - whether it's Search, GDN, PMAX and most importantly for E-commerce, Shopping Campaigns.
Not clear what all of this means? Don’t worry; we will explain all of this so our objectives are aligned as part of the setup process.
We understand what it takes to structure and manage a PPC account to maximise return by focusing on key metrics across multiple platforms.
Strategy
We will agree a PPC growth plan based on your business, industry and our PPC experience.
Implementation
We won’t hang around. But, we won’t cut corners or push too fast, too quickly.
Reporting
How much detail do you need? All reports will be clear whatever your digital marketing experience.
B2B Lead-Generation
B2B and PPC can be challenging. Longer sales cycles and potentially complex funnels may be needed to nurture and generate leads.
What does that mean in plain english? It's probably going to more complicated and take longer to see a return than other campaign types.
We can build campaigns to drive traffic through the top, middle and bottom of your sales funnel.
We can help you develop a PPC strategy to increase volume and quality of leads.
Don’t panic! We’ll ensure all of this is clearly explained, agreed and implemented before any account changes are made.
B2C Lead-Generation
Maybe you don’t sell products online, but you still have a website and want to generate leads from it – of course you do?
Often these are for businesses offering services on a local, rather than a national basis. Campaigns only target the areas you operate in or are prepared to travel to. Building on our structured approach to B2B lead-gen, we create campaigns which can still be measured by the quantity of phone calls and web enquires received.
The principles of B2C lead-generation are similar to B2B, except the sales cycles are generally shorter and therefore we expect to demonstrate results more quickly.
We can increase the volume of leads your business receives monthly .
We’ll always agree lead-generation expectations and targets from the outset.
E-Commerce
E-commerce and PPC were made to work together! We use our own proven methodology to both structure and develop your account. We use the same processes whatever your current business size or turnover.
What does that mean in plain english? We are pretty organised and measure everything! We will help grow your business and make you more profitable.
If you generate sales online now, either through a current PPC account, or you tried it in the past and it didn't work, or have never tried it yet (where have you been?) we are confident our PPC management will help you increase that volume and profitability.
Did we mention we love PPC? Well, we think that PPC is simply the perfect tool for growing an E-commerce business.
We’ll always agree e-commerce ROAS expectations and growth targets from the outset.
If you’d like to talk about how we can help your PPC work better, please get in touch.