Paid Search News INCLUDING AdWords & Bing Ads.
Following our recent post about the moving of the search terms report in Google Shopping we are delighted that this was either only temporary, or Google listened to everyones feedback (including ours) and have added back into a far more us-friendly location. They can now be seen here, and the ability to add them directly into the campaign as negative has been restored. Thanks Google! ..
We have all been saying this for several years now, but along with the announcement comes panic for many online retailers, who haven't got around to addressing their mobile strategy. Google has announced OFFICIALLY, that as of April 21st 2015, it will be factoring in mobile friendliness into its algorithum for ranking. http://searchenginewatch.com/sew/opinion/2397938/google-confirms-intentions-for-mobile-search-what-now What about my PPC? From the outset you'd not expect any changes in your PPC performance. But the reality is that it's hard to seperate SEO from PPC performance and it'..