Google Advertising Policy Update – Interest-Based Advertising

Google is updating its policy late May, here’s the statement below.


In around late May 2016 we'll update our Interest-based policies and no longer allow advertisers to use the following information to target ads to users. Additionally, the content of the ad cannot be related to the following topics:
•    Personal hardships related to relationships (example: bereavement products or services)
•    Personal hardships related to abuse and trauma (examples: domestic abuse shelters or victim advocate services)
•    User identity related to marginalised groups (examples: immigration services or legal services for refugees)
•    User identity related to transgender identification (examples: information about gender transitioning or transgender discrimination lawyers)
We've given much consideration to our stance on the advertising of this content and the potential effect these changes may have on AdWords advertisers. Any time our policies change, a main goal is to ensure that we’re providing an optimal experience for all users.
Almost all advertisers who comply with our current policies will also be compliant with the new policies. However, once the new policies are updated in the AdWords Policy Centre you’ll want to review the updated language to ensure that you’re still in compliance.

The current policy can be viewed here - https://support.google.com/adwordspolicy/answer/143465

 

This won’t affect any of our current clients, but if you are not a client and concerned if may impact you, please feel free to get in touch. 

 

 

Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent the best part of ten years working on Pay Per Click Marketing campaigns for companies operating in the UK and USA. He is AdWords Certified in Search, Display and Shopping and a Bing Certified Professional

View Gerard McHugh's profile on LinkedIn

 

 

Related Articles

If you are selling branded products and using a Shopping Feed, then an important announcement was made this week. Make sure to get the GTIN's included in your feed or you'll find it suspended. Details below. What is the Shopping GTIN Requirement? Required for Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom or United States to submit ‘gtin’ and ‘brand’ for products when ‘brand’ is one of 50 designated brands, and ‘condition’ is ‘new’, and ‘availability’ is either ‘in stock’ or ‘out of stoc..
Following our recent post about the moving of the search terms report in Google Shopping we are delighted that this was either only temporary, or Google listened to everyones feedback (including ours) and have added back into a far more us-friendly location. They can now be seen here, and the ability to add them directly into the campaign as negative has been restored.     Thanks Google! ..
© Copyright [2018] by Clickspotters, the trading name of Click Insight Ltd