Google

Google News including AdWords, Shopping, Merchant Center & Editor.

Currently in beta and being tested in the UK, comparison ads look to be the next innovation on the AdWords platform. They are not available to advertisers in the UK yet, but are likely to be soon in certain advertising certain categories. Here’s a screenshot of how the Ads show in search -   Here’s the page you’ll see once you click through -   Here’s the official view - Comparison Ads let users compare multiple relevant offers from advertisers quickly and easily, providing you with a new, sophisticated, and flexible cost-per-lead format. Users want fast results, so we’v..
Google recently announced the launch of Google Shopping campaigns within AdWords. These campaigns replace Product Listing campaigns offering further control within the interface, particularly controlling bidding at an individual product level. These campaigns are perfect for retail businesses running e-commerce ppc, allowing an image to be displayed in the search results. Technically, these campaigns are more difficult to setup than traditional Ads. Firstly, a product feed needs setting up which allows a Merchant Center account to be created. The Merchant Center account then needs to be..
AdWords is fast! SEO takes months to have any impact. In fact, when it used to take 3 – 6 months to get a ranking, it’s now taking 6 – 12 months or more. Competition is fierce and everyone has upped their game. AdWords is flexible. Spend months on SEO and then find out that the keywords you’ve optimised for don’t convert? That’s a lot of wasted time. Instead set up a campaign in AdWords, run it for 2 weeks, analyse, review, change, continue, the choice is yours! AdWords gets more clicks On highly commercial keywords i.e. the ones that convert to a sale, nearly TWO-THIRDS of clic..
If you are using Google Adwords you should be aware that there are different match typesavailable for you use to try and filter, or refine the searches which your ads get shown on. The four being -  Broad match Phrase match Exact Match Negative Match Recently Google have introduced the Broad Match modifier, its use is defined by Google below  - Broad match modifier allows you to create keywords that have greater reach than phrase match and more control than broad match. Google AdWords PPC Adding modified broad match keywords to your campaign can help you get more clicks and c..
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