Google News including AdWords, Shopping, Merchant Center & Editor.
Forget the big talking point of the year, there will be no mention of a pandemic here. What you ALL really want to know is ‘what nuggets do I need to know about PPC in 2020’ Sorry, What’s Your Name Again? I am including this in 2020. But it happened in 2017, or 2018 or 2019 – I really cannot remember exactly when, but it definitely occurred at some point in my adult life. I still regularly refer to them by their old names, so I’m not surprised clients do as well. But in the interests of clarity – AdWords is now was rebranded in 2020 / sometime in the last 5 years to be known as Googl..
Often reviewing an account, I’ll have a look through the account change history and the sum total of changes made are bid changes. A couple of pence up here, a couple down there. Up one week, down the next. Sometimes agencies do it to justify their fees by leaving a trace in the account. Sometimes people do it because they are probably fresh out of other ideas to improve performance – so best do SOMETHING. HEADS UP - Google Ads is moving towards automated bidding and has been for some time. If you are self-managing your account consider using an automated bid strategy suitable for your goal..
When Google AdWords was launched in late 2000 it was a fairly simple platform. You put a few keywords in, wrote an Ad or two and you were pretty much done. Not so any more, it’s a huge platform with more settings than ever. Even those of us who work with it full-time can find ourselves struggling to remember how to navigate to a particular feature or report. Taking that into account, you would think that quickly understanding whether an account is working well or not would be more difficult? Well in reality it isn’t, the pulse of any campaign is still the same – the search query report. ..
It’s something that isn’t talked about very much in PPC circles. Possibly it is seen as some kind of dirty, grubby secret that is best forgotten? I’m not sure. Maybe it’s because it is essentially highlighting a weakness in the product we spend our lives promoting the strengths of. The majority of click fraud can be grouped as either comes from malicious clicking on Ads from competitors and bots to increase click budgets spent, or by advertisers looking to boost their click income on Ad Networks. Google take click fraud seriously and have their own series of algorithums running, an..
Most people are aware of Remarketing now, we’ve all experienced it. You visit a retailers website and looked at a product. Ten minutes later everywhere you visit on the Internet you see Ads with images of the product you just looked at – trying to entice you to return to the retailer site and complete the purchase. What you may not be aware of though, is that AdWords allows a different form of retargeting through the search interface itself. Rather than seeing images though, this is slightly more subtle – it allows an advertiser to raise their bids for searches performed by a previous visi..
In case you don’t know, the European Commission ruled earlier this year (and handed out a record $2.7 billion fine) against Google for the way Google Shopping results were perceived to be favoured within Google search results. The ruling went further, requiring Google to make changes to Shopping and provide ‘equal treatment’ to competitors – i.e. Comparison Shopping Engines. The best known examples being Shopzilla and Kelkoo in the UK. This week Google rolled out some visual changes to comply with the ruling. In short, they haven’t fundamentally changed the design of Shopping re..
We posted about these free Google AdWords vouchers some time ago and the response was simply THRILLING, in fact we would go as far as to suggest it was almost borderline enthusiastic. Ok, it was somewhat better than that – but as WE think it’s a GREAT offer we thought it worth mentioning them again. Of course we should also mention that although our aim is to keep EVERYONE happy, some people went away HIGHLY disappointed. Why you ask? Well the answer was simply because they were not eligible for the free vouchers. Who the dickens is eligible you may wonder? Any NEW business to AdW..
One of the most common questions I hear from clients is “I’ve been looking and my Ads aren’t showing on Google”. My first thought is “well here we go again”, don’t worry though I'm old and cynical but I’ll get over it. Let’s be clear, I completely understand WHY clients search Google for their own Ads. They want to be sure they are working. But at the same time there are a number of genuine reasons why those Ads are showing, but just NOT showing to the client. 1, PERSONALISATION. The client regularly searches for their own Ads and or organic links. They never click on the Ads..
We are delighted to announce that Clickspotters has been awarded the top level Google Premier Partner status! Google offers the Premier Partner badge to recognise leading companies that are higher spending and meet additional certification and performance requirements in AdWords. As well as the Premier Partner status, Clickspotters is recognised as displaying AdWords specialisms in Search, Shopping, Display and Mobile Advertising by Google. ..
A couple of weeks ago we attended Hero Conference London 2016. This is probably the premiere PPC conference in the world right now and consists of two and half days of non-stop presentations on best-practice PPC tips along with views on the future of PCC. As such, it’s really unmissable in such a fast moving industry. What did we learn? Well trying to compress 2.5 days of PPC into one blog is a fairly tough task! Plus lets face it, there were plenty of new ideas and concepts that perhaps we don’t want to make too public eh?! The Highlights. Larry Kim, founder of Wordpress gave ..