Google Ads
“Half the money I spend on advertising is wasted, the trouble is I don't know which half.”
John Wannamaker 1838 - 1922
Google Ads is possibly the perfect marketing channel. Unlike traditional marketing, with PPC it really is possible to track the return on your marketing spend - whether that is the cost of a lead or the profit of an online sale.
We build and manage the best possible Google Ads accounts for our clients to grow their businesses. Whatever size business you currently are, we implement all the latest features as they become available.
Search campaigns
We build highly structured, profitable search campaigns. Google Ads contains a lot more elements than search based text campaigns now, but it still sits at its core.
Why does it work so well? Put simply, if someone searches for a specific product or service, they have shown intent to buy. Executed correctly, that means every time your Ad is shown – it is being seen (and hopefully clicked on) by someone wanting to buy what you have to offer. What other form of advertising can match that?
We build highly structured Google Ads campaigns designed to minimise your CPA (cost-per-acquisition) and maximise your revenue.
We understand what it takes to structure and manage Google Ads campaigns to maximise returns.
Keyword Match Types
These are critical to the performance of your account along with the AdGroup structures they sit in.
Bid Models
Yep, they can be tricky to get right. Fortunately we might just be able to help with that.
Asset Testing
We will continually test new Ad text to help improve CTR (click- thru-rates) levels.
Don’t panic! We’ll ensure all of this is clearly explained, agreed and implemented before any account changes are made.
Shopping campaigns
Simply a must for any e-commerce business. We build advanced Google Shopping campaigns making it possible to dominate any e-commerce market online whatever size your business may be.
We use advanced third party software to create and optimise your product feeds. We segment your product lines based upon historical sales data and develop bidding strategies to maximise your sales and profitability.
We build highly structured Shopping campaigns designed to minimise your CPA (cost-per-acquisition) and maximise your ROAS.
What we deliver:
- Setup and management of product feeds.
- Optimisation of product feeds.
- Bid management
- Weekly Reporting
- And much, much more!
Feed Management
The quality of your data impacts the performance of your campaigns.
Product Groups
Structuring your campaigns and product groups correctly helps maximise ROAS.
Bid Management
We will test different bid models and optimise. And then optimise more.
What does that mean in plain english? We are pretty organised and measure everything! We will help grow your business and make you more profitable.
Google Display Network (GDN)
The Google Display Network allows you to engage with target audiences across huge numbers of websites.
The Google Display Network allows you to target an ever increasing number of audiences, based on how how they have previously interacted with your business, or based on their browsing / search history.
This can allow you to target huge numbers of potential customers at both the top and the bottom of the purchase funnel.
It can be implemented in conjunction with the goals of both e-commerce and lead-generation campaigns.
Audiences
In-market, affinity and custom audiences can all be used to achieve success.
Assets
Setting the key performance indicators for the account including Remarketing campaigns.
Placements
Understanding where Ads show and where not to show them improves performance.
We’ll always share expectations and agree realistic targets from the outset.
YouTube campaigns
Google continues to evolve its targeting platforms! Youtube offers massive opportunities. The platform constantly innovates with new ways to target and engage with potential customers.
In-stream (video) and in-display (banner) Ads offer flexible media types, along with pretty much all the targeting options available to the GDN network.
As a Google Ads Agency this means we continue to evolve and learn as new features are launched.
We can improve your PPC performance using YouTube.
Engage
Reach new audiences and engage with video.
Test
Run multiple in-stream and in-display Ads.
Measure
Report on engagement as well as conversions..
You don't need to know all of this, that is what we are here for!
PMAX campaigns
PMAX is one of the most exciting campaign types available utilising Google AI technologies.
PMAX is the latest Google smart campaign. Goal-based it runs Ads across all Google channels including all the above, plus Discovery, Gmail and Maps.
It offers advertisers massive potential, but also has pitfalls to avoid.
We know what works and what to avoid with PMAX campaigns.
Audience Signals
These are critical to the performance of your asset groups and campaigns.
Bid Models
They still need testing, monitoring and more.
Asset Group Testing
We will continually test new assets to help improve performance.
Don’t panic! We’ll ensure all of this is clearly explained, agreed and implemented before any account changes are made.
If you’d like to talk about how we can help your PPC work better, please get in touch.