Whatever the size of your business, we build highly structured, profitable PPC campaigns for both E-commerce and lead-generation using all the latest PPC features, tools and techniques.
We believe that every business should receive the same level of expertise on its campaigns, regardless of your current size or advertising spend.
We construct all our accounts using a mixture of the most suitable campaign types available to market your products and services - Text, Display, Remarketing and most importantly for E-commerce, Shopping Campaigns.
Not clear what all of this means? Don’t worry; we will explain all of this so our objectives are aligned as part of the setup process.
We understand what it takes to structure and manage a PPC account to maximise return by focusing on key metrics across multiple platforms.
Conversion Rate: We will improve your conversion rate at account through to product level.
Cost-Per-Acquistion (CPA): We will decrease your CPA. A key measurement, the further this metric reduces, the more profitable each sale becomes.
Return-On-Ad-Spend (ROAS): We don’t just look at your CPA. We understand that different products sell at varying prices with profit margins to match and not all leads have the same value – we will analyse CPA at product & lead level to improve your ROAS and your overall business commercials.
We use our own proven methodology to both structure and develop your account. We use the same processes whatever your current business size or turnover.
What does that mean in plain english? We are pretty organised and measure everything! We will help grow your business and make you more profitable.
If you generate sales online now, either through a current PPC account, or you tried it in the past and it didn't work, or have never tried it yet (where have you been?) we are confident our PPC management will help you increase that volume.
Did we mention we love PPC? Well, we think that PPC is simply the perfect tool for growing an E-commerce business.
Shopping Campaigns: We use the latest software and account structure to maximise the performance of your shopping campaigns.
Merchant Feeds: Yep, they can be tricky to get right. Fortunately we might just be able to help with that.
Other Campaigns : Good as they can be, don’t be completely blinded by the allure of Shopping Campaigns. There are other targeting methods to drive sales, we’ll use every trick we know to get you more sales.
Don’t panic! We’ll ensure all of this is clearly explained, agreed and implemented before any account changes are made.
Maybe you don’t sell goods online, but you still have a website and want to generate leads from it – of course you do?
We build impressive lead generation campaigns sending highly targeted traffic to your website in both B2B and B2C environments. Building on our structured approach to e-commerce, we create campaigns which generate the leads that help grow your business. We use both Analytics and Call Tracking solutions to track and improve your performance.
The principles of lead-generation generation are similar to e-commerce, except the measurement goal is an enquiry from a new customer via email, a contact form or telephone.
How We Can Improve Your Lead Generation and Brand Awareness PPC Performance.
Targeting: Understanding who your target audience are by profession, gender, location and what they search for.
KPI’s: Setting the key performance indicators for the account.
Reporting: Accurate reporting of your account performance is critical to measure progress.
We’ll always agree lead-generation expectations and targets from the outset.
The days of manual bidding, calculated on a spreadsheet every week are over (just about). It is time to embrace automated bidding and other machine learning strategies – we have.
Google can analyse thousands of different real-time intent signals that a PPC manager using manual bidding simply cannot compete with.
How We Can Improve Your Mobile PPC Performance.
Of course, if you don’t understand how and when to use automation, it can be even harder to get results from.
We will test different models, optimising your campaigns to a level beyond what can be achieved in legacy campaigns.
We keep upto date with any changes in automation to keep you ahead of the competition.
Not all businesses need to appear in the search results UK wide.
Through PPC it is possible to set Ads to show only within a county, a town, a radius of any chosen location, or a combination of all of the above!
This makes PPC perfect for any local business which offers its services (or its customers travel from) a specific location.
The best thing is that like all PPC (and unlike other forms of local advertising) – it’s completely measureable, so you don’t need to wonder what return you got on the money spent.
If your business requires a strong local presence we can help you achieve that and help you to grow your business
We’ll always maximise your local PPC presence!
If you’d like to talk about how we can help your PPC work better, please get in touch.