On a very simplistic level, setting up a Google AdWords PPC account is not that difficult. Google even offer an easy startup route called AdWords Express which walks you through the process in a 5 minutes. Before you know it, your Ads are appearing on the Internet. Getting them up and running is really just the start of the process though – once Ads are live any advertiser is going to want to improve their performance fairly quickly. WHY? Because every click costs money, and if it wasn’t the right search or searcher you have wasted money. Improving the performance of an AdWords accou..
Everyone has heard of Google AdWords, but how many know of the Bing Ads network? With a market share of approximately 15% in the UK, the Bing Ads network is a smaller player, but not one that should be dismissed instantly. The benefits Running Ads on the Bing Adcenter network opens up a whole new search audience to you. This is generally viewed as incremental traffic which otherwise you could not access – think NEW customers! Because of there being less advertisers on Bing, generally the CPC (cost-per-click) is lower than the equivalent search on Google, which in turn leads to a l..
Google have shared some new information on the AdWords auction process, including Ad Rank and Quality Score calculations. You can download the white paper on Quality Score here - http://services.google.com/fh/files/misc/settling-the-quality-score-whitepaper-final.pdf Watch the official Google video on Ad Rank here The original post from Google is here. http://adwords.blogspot.co.uk/2014/06/more-insights-about-quality-score-and.html ..
Currently in beta and being tested in the UK, comparison ads look to be the next innovation on the AdWords platform. They are not available to advertisers in the UK yet, but are likely to be soon in certain advertising certain categories. Here’s a screenshot of how the Ads show in search - Here’s the page you’ll see once you click through - Here’s the official view - Comparison Ads let users compare multiple relevant offers from advertisers quickly and easily, providing you with a new, sophisticated, and flexible cost-per-lead format. Users want fast results, so we’v..
Google recently announced the launch of Google Shopping campaigns within AdWords. These campaigns replace Product Listing campaigns offering further control within the interface, particularly controlling bidding at an individual product level. These campaigns are perfect for retail businesses running e-commerce ppc, allowing an image to be displayed in the search results. Technically, these campaigns are more difficult to setup than traditional Ads. Firstly, a product feed needs setting up which allows a Merchant Center account to be created. The Merchant Center account then needs to be..
AdWords is fast! SEO takes months to have any impact. In fact, when it used to take 3 – 6 months to get a ranking, it’s now taking 6 – 12 months or more. Competition is fierce and everyone has upped their game. AdWords is flexible. Spend months on SEO and then find out that the keywords you’ve optimised for don’t convert? That’s a lot of wasted time. Instead set up a campaign in AdWords, run it for 2 weeks, analyse, review, change, continue, the choice is yours! AdWords gets more clicks On highly commercial keywords i.e. the ones that convert to a sale, nearly TWO-THIRDS of clic..
What do you need to know about advertising on Bing? Many people are put off running Paid advertising on Bing Ads network. It’s a shame really, as actually the results can be very impressive. They are what you’d expect – lower volume impressions, lower CPC (cost-per click), and similar, if not better conversion rates. All of this leads to lower CPA (cost-per-acquisition) figures which make the network attractive. There are differences within the Bing interface and how it handles match types which need to be understood, but in general if you are proficient using Google AdWords you shoul..
If you are using Google Adwords you should be aware that there are different match typesavailable for you use to try and filter, or refine the searches which your ads get shown on. The four being - Broad match Phrase match Exact Match Negative Match Recently Google have introduced the Broad Match modifier, its use is defined by Google below - Broad match modifier allows you to create keywords that have greater reach than phrase match and more control than broad match. Google AdWords PPC Adding modified broad match keywords to your campaign can help you get more clicks and c..
Have you taken the Bing It On Challenge Yet? http://www.bingiton.com/ In an attempt to demonstrate their search engine returns higher quality results than that of Google, Bing has upped the anti somewhat with this marketing campaign! The reality seems to be that Bing’s results CAN be better than Googles, but not always. Bing still seems to have a tendancy to display ‘old’ results. It also needs to implement an image search option – Google’s has proved very popular. ..