Anyone who’s ever had the slightest dealings with PPC (or SEO) will understand the importance of position, or more particularly Ad position. At the moment on Google, an Ad averaging position 1 – 4 will be seen at the top of the page, anything below that is at the bottom of the page. Simple. What about Google Shopping though? It’s not as straight forward. Generally speaking Google shows 5 Ads at the top of the page (yes, sometimes it’s 10 on the right side, but let’s not over-complicate the complicated) but makes no public comment or distinction as to which is position 1 or 5. You’d be incli..
AdWords Express is Google’s simple, self-served advertising platform for small advertisers to take their first steps with online search advertising. The idea is good because the full AdWords platform is now so complex that agencies exist which specialise in sub-sets of AdWords (Video, Mobile, Shopping) and constant training is required to stay on top of new features– so it’s quite a challenge to start from scratch and get to grips with it as the owner of a small business. Of course, having simplified the set up so much, Google have at the same time removed most of the controls that any expe..
The headline It’s now been confirmed that Google are to remove the right hand paid Ads from all search results* The small print *This only refers to desktop results. Although as mobile don’t show them currently, it sounds as though this is everything. ** This does not include Shopping results. Shopping boxes are, lets face it, now more likely to appear there and doubled up more often (ten Ads, compared to five). What does this mean? For PPC Advertisers it’s going to drive up CPC’s on text-based campaigns, certainly in the short term anyway, as the difference between p3/p4 and p..
Who says you don't get something for nothing? This month in conjunction with Google, we are offering up to £120 of FREE* clicks for new AdWords advertisers. *Of course terms and and conditions apply! They can only be applied to new AdWords advertisers, not new to us. They're non-transferable. Google will match your first month spend in the second month of advertising. Follow all of that? Ok to summarise: have you not advertised on AdWords before? Saw this why AdWords INFOGRAPHIC and thought to yourself "why haven't we ever advertised on AdWords before?" - then you are a definite thumbs u..
We borrowed this fantastic infographic from SMBclix which shows why unless you have an unlimited budget (who has!?) then AdWords simply has to form part of your marketing strategy. We loved it, but then we are a little bias. ..
Paid search relies on great keyword research and management. Shopping campaigns and Display / Remarketing do so to a lesser extent, the but bread and butter paid search Ads still do. It’s one of the most interesting aspects of search engine marketing, building lists and trying to establish INTENT in a keyword. Why INTENT? Because intent leads to higher conversion rates and better performance. As a selling point for AdWords as a form of marketing, it always holds true that here is a channel that allows you to place Ads in front of potential customers who are actively searching for yo..
Accurately tracking the source of sales online is a given for anyone promoting their business through a website. It allows budget allocation to be reviewed and and continued improvements made on the return from each channel (Direct, Organic, Paid, Referral and Social). As anyone who’s ever bought anything online, you’ll know that generally you don’t just click to a website, make the purchase and then go away. It is never that simple. In practice the process is more complex - you’ll visit the website several times, probably finding it through different channels before finally completing the..
There are so many tools and tricks available in AdWords, especially for more advanced users. One of those tools is to use Dynamic Keyword Insertion (DKI). This allows the Advertiser to replace the fixed text in the Ad with the search term or variant of the term the user typed in. This can help make the Ad appear more relevant, and improve the CTR. Combining DKI with a variety of broad search matches can help scale an account quickly or cover more ground for an e-tailer with a large inventory. Probably no ecommerce operation has a larger inventory than Amazon and to continue to drive traf..
We've been waiting some time to find out when Bing would bring it's own Product Ads to the UK. Recently they announced that Shopping Ads were in Beta for the UK market. So, we are delighted to announce that we are now running campaigns in the UK. Why start running Bing Shopping Campaigns (BSC) ? 1, From experience any ecommerce account gets the best performance in AdWords from its Shopping campaign.We fully believe that this will be replicated in BSC. 2, CPC’s are generally lower in Bing than AdWords along with CPA’s. We expect this to be the same in BSC. 3, Advertisers are g..
Shopping Ads work in a different way to the more traditional text Ads displayed on Google. The level of control an Advertiser has is to some extent less exact, requiring instead a sense of SEO skills to prepare product descriptions correctly. Below is an example of how not to, and how to write titles and descriptions for Shopping feeds. Note the keyword rich description and title - adding these to your products will help ensure they are displayed for all relevant searches. ..
Following our recent post about the moving of the search terms report in Google Shopping we are delighted that this was either only temporary, or Google listened to everyones feedback (including ours) and have added back into a far more us-friendly location. They can now be seen here, and the ability to add them directly into the campaign as negative has been restored. Thanks Google! ..
The search terms report is one of the most used reports in AdWords. It allows you to identify the exact search phrases that were used to trigger Ads, and from this the account performance can be shaped through the addition of exact and negative match keywords. Until mid-last week, the report could be accessed here - Then it disappeared and was only discovered by some eagle eyed PPC people having been moved into the dimensions tab. For what purpose no-one knows. It’s not the end of the world but it does mean that negatives can’t be added directly to Shopping campaign..
Announced yesterday, the neat little hover over text known as promotional text in Shopping Campaigns is being retired in favour of automated extensions. Here's what Google said below - Promotional text is an optional message added at the ad group level and used to highlight special information about your shop and products in your Product Listing Ads. We have noticed that many of you use promotional text to highlight special offers or free delivery, so we recently introduced a new automated extension that uses existing information that you’ve provided in your Merchant Centre settings an..
If you are selling branded products and using a Shopping Feed, then an important announcement was made this week. Make sure to get the GTIN's included in your feed or you'll find it suspended. Details below. What is the Shopping GTIN Requirement? Required for Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom or United States to submit ‘gtin’ and ‘brand’ for products when ‘brand’ is one of 50 designated brands, and ‘condition’ is ‘new’, and ‘availability’ is either ‘in stock’ or ‘out of stoc..
When we start with any e-commerce client we always talk about the importance of measuring conversions and establishing a CPA (cost-per-acquisition). With the GAnalytics e-com module in place this is fairly straightforward to do. Or at least it appears so on the surface. The reality is that the e-commerce module under reports the number of conversions generated by AdWords. Why? Because the e-commerce module assigns the sale only to the channel of the last click. Now, think about your own behaviour when you purchase something – do you just click once and purchase, or do you go away and po..
When setting up a new Shopping campaign, the first task is to set up a Merchant Center account and upload a feed to it. At this stage a number of feed attributes are required as mandatory and until those attributes are approved the feed will not work. The website is also required to meet a number of requirements, which are listed below. · Accurate contact information. Your website must display sufficient and accurate contact information, including a telephone number and/or email. · Secure checkout process. Payment and transaction processing, as well as collection of an..
Remarketing is very hot in PPC at the moment and so it should be. Generally in PPC when a visitor clicks on one of your PPC Ads, they visit your site and then more often than not leave it without purchasing or completing any goal you’d like them to. At that point they go away and your relationship ends with them there. Now it doesn’t have to - Remarketing builds the relationship. Using various targeting tools, Remarketing allows you to continue to engage with previous visitors, by placing Ads on other sites which they visit. The idea being that anyone who previously visited your site m..
After recently writing about how relatively straightforward setting up a simple local advertising campaign was, I looked at some local searches to see how many businesses were taking advantage of this. Given that we hear so much about the death of the high street, you’d think that local businesses would embrace ‘online’ to drive customers and growth. Plenty do in fact have websites, local listings and some social media activities going on, but very few appear to be running Google AdWords – the most targeted and measureable advertising platform available. Why is this? A lack of skills?..
Undoubtedly the big success of 2014 for E-Commerce sites, was the introduction of Google Shopping Ads. Across the board these campaigns have performed better than any text Ad based campaigns. Using these Paid Search Ads, sites have seen an increase in order volumes and a decrease in their CPA (cost per acquisition). Over at Bing, they have been running their own version of Product Ads in the USA since last summer. We haven’t had the opportunity to run any similar campaigns on their platform here in the UK though. We’ve been suggesting their Bing Product Ads are coming to the UK for s..
We all pretty much understand that all businesses need to have an online presence these days. Why? Because that is where virtually everyone first looks to find information about business or services they need. At the same time, not all businesses sell online, have a national or international presence. In fact the vast majority of small business operate locally, rather than nationally. Examples include cafe’s or restaurants, service-led businesses such as plumbers, electricians, builders, accountancy firms etc. With AdWords, it is possible to target Ads to only display in a certain locati..