Google AdWords is not straightforward, don’t let anyone tell you otherwise. The interface and capabilities of the system are now simply phenomenal - so long as you know what you are doing. But keeping on top of the new features is a full-time job.
Unless you are a specialist in AdWords (got the Partner badges, the constant training, the 10,000 hours practice etc) it might be that you are either missing the opportunity to offer AdWords to your clients, or worse, flying by the seat of your pants by OFFERING AdWords but not really having the skillset in-house to make it work.
A DISASTER WAITING TO HAPPEN?
As already mentioned, some digital marketing agencies offer AdWords as a service to their clients, when the reality is they don’t really have all the skills in-house. They might have a staff member who’s ‘done a bit’ in the past, but are they really capable of offering a first-class service?
The worst-case scenario is that If it’s below par, will it reflect badly on the rest of their work and lead to an unhappy client?
The answer is pretty much always going to be ERR, YES.
MONEY LEFT ON THE TABLE
There are also plenty of agencies out there, who probably quite sensibly have realised they DON’T have the skills to run a client AdWords campaign and don’t want to WING IT. They can’t justify employing someone full-time, so instead the AdWords work goes to another agency that can fulfil it.
A DREAM SCENARIO
Well that very thing does exist. A partnership with a specialist AdWords agency! We run a full white-label programme giving the following benefits –
- Full AdWords Skillset – we are Google Premier Partners.
- Full Proposal Support – we will create the AdWords proposal for you.
- Full Reporting – we can send reports as often as like, all nicely logo’d up with your name.
- We stay in the background (think Charlie Watts) – so your client never knows it is not you managing the account.
- Or we can appear centre stage (like Mick Jagger) – if your client wants to discuss the nuts and bolts of the account.
As well as all of this we offer really flexible contracts and competitive monthly pricing leaving you the ability to make some money out of AdWords management, without compromising the integrity of your work or your client relationship.
Interested? Find out more about our White Label PPC Partnerships here.