Tips & Tricks

Tips & Tricks To Get the Most Out Of ADWORDS & Bing.

Well cut to the chase, which businesses can’t? In general, if there is a demand for your product or service, PPC should be able to be made to work. The biggest problem for PPC managers is being faced with building a campaign for a product or service that no-one ever looks for online. Remember, PPC runs by placing Ads against searches being made – so if no-one searches for your product, your Ads won’t be displayed. Generally, when you started your business any market research would have shown this up (we hope!), but then there are also cases such as industrial products or services which a..
CPA stands for cost-per-acquisition. Quite simply put, it is the marketing cost of a sale. In order to track a CPA you will need to have installed the correct e-commerce tracking options for your website. Using AdWords conversion tracking, you’ll see two columns in your reports (you may need to edit your columns to see this). The cost per converted click column equates to your CPA. It may be that this figure is much higher than you were expecting, or hoped.  It is worth remembering though, that this does not take into account any phone sales generated (should you take orders by..
Anyone advertising on Google for a period of time will have noticed their CPCs rising. In some cases this can be as much as 25% in a year. Why have average CPC’s risen so sharply? Simply put, competition has increased. More and more advertisers are seeing the benefit of advertising through AdWords. With increased competition comes increased bids (remember AdWords is an auction system) and therefore CPCs have risen. AdWords only displays eleven text ads per page (plus five or ten ads in Shopping campaigns) and so competition to appear in those eleven spaces is fierce. What can I do..
For the last two years or so everyone has been saying “You must get a mobile friendly website” – primarily down to the increase in mobile searches.  In fact, a lot of companies are now seeing that mobile (excluding tablet) search is a third of their total traffic, with it accounting for more than desktop traffic totals – leaving tablet as the number one device used for search. AdWords for some time has encouraged the development of a mobile friendly site. By being able to segment traffic, Ads could be tailored to those searches on a mobile device, telephone numbers could be added etc etc ma..
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