For the last two years or so everyone has been saying “You must get a mobile friendly website” – primarily down to the increase in mobile searches. In fact, a lot of companies are now seeing that mobile (excluding tablet) search is a third of their total traffic, with it accounting for more than desktop traffic totals – leaving tablet as the number one device used for search.
AdWords for some time has encouraged the development of a mobile friendly site. By being able to segment traffic, Ads could be tailored to those searches on a mobile device, telephone numbers could be added etc etc making a mobile landing page a requirement, not an option.
Now comes a further reason to go mobile. Google are going to start telling browsers whether your site is mobile friendly or not. And guess what - you don’t get to choose.
Image courtesy of Search Engine Land.