Why Now Really Is The Time To Invest In A Mobile Friendly Website

For the last two years or so everyone has been saying “You must get a mobile friendly website” – primarily down to the increase in mobile searches.  In fact, a lot of companies are now seeing that mobile (excluding tablet) search is a third of their total traffic, with it accounting for more than desktop traffic totals – leaving tablet as the number one device used for search.

AdWords for some time has encouraged the development of a mobile friendly site. By being able to segment traffic, Ads could be tailored to those searches on a mobile device, telephone numbers could be added etc etc making a mobile landing page a requirement, not an option.

Now comes a further reason to go mobile. Google are going to start telling browsers whether your site is mobile friendly or not.  And guess what -  you don’t get to choose.

Image courtesy of Search Engine Land.

Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional

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