Using Google AdWords to drive business growth locally.

We all pretty much understand that all businesses need to have an online presence these days. Why? Because that is where virtually everyone first looks to find information about business or services they need.

At the same time, not all businesses sell online, have a national or international presence. In fact the vast majority of small business operate locally, rather than nationally. Examples include cafe’s or restaurants, service-led businesses such as plumbers, electricians, builders, accountancy firms etc.

With AdWords, it is possible to target Ads to only display in a certain location. Here’s how to do it.

Set up the basic Campaign, then go to the Settings tab.


Scroll down to Locations. Here you can add your targeting area.
Search by town such as Cheltenham in the example below. Click Add.

Or search by county, such as Gloucestershire.


It’s also possible to be a little more targeted still. This is a great option for businesses offering a ‘call-out’ service. Or offering home delivery.
To do this, go to the Advanced Search link. You’ll see a pop-up which displays a map. Click Radius targeting and then enter a location. Here, we’ve used Cheltenham again and a radius of 20 miles around it.

Click Add and your targeting is set up to only show Ads in this area.



Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional

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