Tips & Tricks To Get the Most Out Of ADWORDS & Bing.
I’ve reviewed so many AdWords accounts for potential clients that I thought I’d pretty much seen it all. Then a couple of weeks ago a prospective client asked me to review their account. They were spending about £5k a month and so I expected to see some level of sophistication in the build. What I found was one campaign, with one AdGroup containing ONE keyword! It’s far more common than I’d like - to see poor quality accounts having been built or managed by other agencies. The most common issues being - AdGroups filled with hundreds of keywords of varying match types. No one tra..
The Google Keyword Tool is the MAGICAL must use tool which allows you to accurately forecast search volumes for a client. Every client has heard of it and every client wants you to use it to predict their future business success. We used to crank up the GKT for forecasting a lot and generally the scenario used to run something like this – CLIENT "Can you do a forecast for how many searches are performed for my product / service?" ME "Sure" As soon as I put the phone down or walk out the room I’d think ‘BUGGER, I might need some embellishment here…’ AS time went on ..
I’m starting this post with the conclusion, as I know you are all busy and wanted to save you the bother of reading the rest of the article and then being disappointed to discover that it was all written just to justify the expense of getting an AdWords company like Clickspotters to manage your account. I’m not going to deny that - you’d be right (please get in contact and we will make your AdWords performance SO much better.) BUT, at the same time it might help you to understand why you may have had a bad AdWords experience and how to avoid it in the future, should you be persuaded to try ..
Let’s be honest from the outset, I’m an AdWords advocate living and breathing the stuff so I really want to say ALL BUSINESS (please give me a call with your credit card details) and finish this article right now. But I’m also pretty honest and realistic, so let’s firstly be honest about what AdWords won’t do. It’s NOT instant. But isn’t it like a tap I often hear? Well not really, unless you have previously built and optimised the account and then paused it for a while. In that scenario you could switch it back on and start getting results pretty similar to when you paused it. But if ..
Whether you are managing your own AdWords account, or have entrusted its success to someone else, the odds are that as a business owner you have about a THOUSAND things to do at any time. Somewhere buried in that list is generally the question ‘how is AdWords doing?’ From a lot of experience talking to clients the honest answer is quite often they’d say, ‘I don’t really know!’ IT’S NOT ALL THAT COMPLICATED Once explained to them though, they start to understand that measuring AdWords performance is really straightforward as I’ll cover below. (Note – we are not going to cover Assist..
One of the most common questions I hear from clients is “I’ve been looking and my Ads aren’t showing on Google”. My first thought is “well here we go again”, don’t worry though I'm old and cynical but I’ll get over it. Let’s be clear, I completely understand WHY clients search Google for their own Ads. They want to be sure they are working. But at the same time there are a number of genuine reasons why those Ads are showing, but just NOT showing to the client. 1, PERSONALISATION. The client regularly searches for their own Ads and or organic links. They never click on the Ads..
A couple of weeks ago we attended Hero Conference London 2016. This is probably the premiere PPC conference in the world right now and consists of two and half days of non-stop presentations on best-practice PPC tips along with views on the future of PCC. As such, it’s really unmissable in such a fast moving industry. What did we learn? Well trying to compress 2.5 days of PPC into one blog is a fairly tough task! Plus lets face it, there were plenty of new ideas and concepts that perhaps we don’t want to make too public eh?! The Highlights. Larry Kim, founder of Wordpress gave ..
Have you ever set up an AdWords account for your own business? You’ve had a free voucher offer from Google and thought, yep I really need to try this and generate some leads or sales through my website. Through the easy setup process you go, adding keywords and an Ad or two (even easier if you’ve chosen to use AdWords Express), entered your payment details and away you go. Clicks are coming in rapidly and they all seem to match your business offering. A week or so later and the phone hasn’t rung, nor has anyone sent you a single enquiry. Wonder why? It’s probably all because of the..
Paid search relies on great keyword research and management. Shopping campaigns and Display / Remarketing do so to a lesser extent, the but bread and butter paid search Ads still do. It’s one of the most interesting aspects of search engine marketing, building lists and trying to establish INTENT in a keyword. Why INTENT? Because intent leads to higher conversion rates and better performance. As a selling point for AdWords as a form of marketing, it always holds true that here is a channel that allows you to place Ads in front of potential customers who are actively searching for yo..
Accurately tracking the source of sales online is a given for anyone promoting their business through a website. It allows budget allocation to be reviewed and and continued improvements made on the return from each channel (Direct, Organic, Paid, Referral and Social). As anyone who’s ever bought anything online, you’ll know that generally you don’t just click to a website, make the purchase and then go away. It is never that simple. In practice the process is more complex - you’ll visit the website several times, probably finding it through different channels before finally completing the..