PPC News

Paid Search News INCLUDING AdWords & Bing Ads.

It’s going to be a busy few months ahead for PPC Managers as Google announced several major new features for the platform in the coming months, along with an interface refresh. If you’ve got an hour to spare you can watch the entire presentation here. If you haven’t, then the main takeaways are here – TEXT Ads. With the removal of right hand Ads, Google is increasing text limits on ‘traditional’ text Ads (yep, that’s going to be a big job to update!) The old 25 – 35 – 35 character limit is going to be replaced with TWO 30 character headlines along with a consolidated 80 ..
Google is updating its policy late May, here’s the statement below. In around late May 2016 we'll update our Interest-based policies and no longer allow advertisers to use the following information to target ads to users. Additionally, the content of the ad cannot be related to the following topics: •    Personal hardships related to relationships (example: bereavement products or services) •    Personal hardships related to abuse and trauma (examples: domestic abuse shelters or victim advocate services) •    User identity related to marginalised groups (examples: immigration services ..
Anyone who’s ever had the slightest dealings with PPC (or SEO) will understand the importance of position, or more particularly Ad position. At the moment on Google, an Ad averaging position 1 – 4 will be seen at the top of the page, anything below that is at the bottom of the page. Simple. What about Google Shopping though? It’s not as straight forward. Generally speaking Google shows 5 Ads at the top of the page (yes, sometimes it’s 10 on the right side, but let’s not over-complicate the complicated) but makes no public comment or distinction as to which is position 1 or 5. You’d be incli..
The headline It’s now been confirmed that Google are to remove the right hand paid Ads from all search results* The small print *This only refers to desktop results. Although as mobile don’t show them currently, it sounds as though this is everything. ** This does not include Shopping results. Shopping boxes are, lets face it, now more likely to appear there and doubled up more often (ten Ads, compared to five). What does this mean? For PPC Advertisers it’s going to drive up CPC’s on text-based campaigns, certainly in the short term anyway, as the difference between p3/p4 and p..
Who says you don't get something for nothing? This month in conjunction with Google, we are offering up to £120 of FREE* clicks for new AdWords advertisers. *Of course terms and and conditions apply! They can only be applied to new AdWords advertisers, not new to us. They're non-transferable. Google will match your first month spend in the second month of advertising. Follow all of that? Ok to summarise: have you not advertised on AdWords before? Saw this why AdWords INFOGRAPHIC and thought to yourself "why haven't we ever advertised on AdWords before?" - then you are a definite thumbs u..
We borrowed this fantastic infographic from SMBclix which shows why unless you have an unlimited budget (who has!?) then AdWords simply has to form part of your marketing strategy. We loved it, but then we are a little bias. ..
We've been waiting some time to find out when Bing would bring it's own Product Ads to the UK. Recently they announced that Shopping Ads were in Beta for the UK market.  So, we are delighted to announce that we are now running campaigns in the UK.  Why start running Bing Shopping Campaigns (BSC) ? 1, From experience any ecommerce account gets the best performance in AdWords from its Shopping campaign.We fully believe that this will be replicated in BSC. 2, CPC’s are generally lower in Bing than AdWords along with CPA’s. We expect this to be the same in BSC. 3, Advertisers are g..
Shopping Ads work in a different way to the more traditional text Ads displayed on Google. The level of control an Advertiser has is to some extent less exact, requiring instead a sense of SEO skills to prepare product descriptions correctly. Below is an example of how not to, and how to write titles and descriptions for Shopping feeds.   Note the keyword rich description and title - adding these to your products will help ensure they are displayed for all relevant searches. ..
Following our recent post about the moving of the search terms report in Google Shopping we are delighted that this was either only temporary, or Google listened to everyones feedback (including ours) and have added back into a far more us-friendly location. They can now be seen here, and the ability to add them directly into the campaign as negative has been restored.     Thanks Google! ..
We have all been saying this for several years now, but along with the announcement comes panic for many online retailers, who haven't got around to addressing their mobile strategy. Google has announced OFFICIALLY, that as of April 21st 2015, it will be factoring in mobile friendliness into its algorithum for ranking. http://searchenginewatch.com/sew/opinion/2397938/google-confirms-intentions-for-mobile-search-what-now What about my PPC? From the outset you'd not expect any changes in your PPC performance. But the reality is that it's hard to seperate SEO from PPC performance and it'..
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