PPC News

Paid Search News INCLUDING AdWords & Bing Ads.

Forget the big talking point of the year, there will be no mention of a pandemic here. What you ALL really want to know is ‘what nuggets do I need to know about PPC in 2020’ Sorry, What’s Your Name Again? I am including this in 2020. But it happened in 2017, or 2018 or 2019 – I really cannot remember exactly when, but it definitely occurred at some point in my adult life. I still regularly refer to them by their old names, so I’m not surprised clients do as well. But in the interests of clarity –  AdWords is now was rebranded in 2020 / sometime in the last 5 years to be known as Googl..
Who thought at the beginning of 2020 we would spend most of the year staring in a real-life version of the film Contagion ?  Well hindsight is a wonderful thing, so this year in preparation for anything that may come up in the future I’ve used some quiet time to rewatch The Towering Inferno and the Poseidon Adventure just in case I pick up any tips that might prove useful on future holidays. It is probably a longshot, but I also watched Jurassic Park. Well, after this year you never know. If anyone had told me at the start of the year that by the end of March, a third of our clients woul..
It’s something that isn’t talked about very much in PPC circles. Possibly it is seen as some kind of dirty, grubby secret that is best forgotten? I’m not sure. Maybe it’s because it is essentially highlighting a weakness in the product we spend our lives promoting the strengths of.  The majority of click fraud can be grouped as either comes from malicious clicking on Ads from competitors and bots to increase click budgets spent, or by advertisers looking to boost their click income on Ad Networks.   Google take click fraud seriously and have their own series of algorithums running, an..
Hero Conference London 2018 Once a year in the UK, some of the worlds leading PPC thinkers, innovators and practitioners gather for Hero Conference, organised by Hanapin Marketing.  This is (we believe) the only 100% focused PPC conference run in the UK (Hanapin also organise a US version each year). It’s 2 days packed with speakers covering everything from hands-on Excel skills to strategic reviews of the best Search Marketing Campaigns being run across Europe right now.  So, what did we learn, and what do business owners / marketers and PPC Managers need to know? PPC is in a really ..
I’ve reviewed so many AdWords accounts for potential clients that I thought I’d pretty much seen it all. Then a couple of weeks ago a prospective client asked me to review their account. They were spending about £5k a month and so I expected to see some level of sophistication in the build. What I found was one campaign, with one AdGroup containing ONE keyword! It’s far more common than I’d like - to see poor quality accounts having been built or managed by other agencies. The most common issues being -  AdGroups filled with hundreds of keywords of varying match types. No one tra..
Unless your agency has multiple PPC staff in place, there are many drawbacks to offering it as a service with only one or even a couple of people in-house. Cost Effectiveness How many PPC accounts do you need to employ a full-time member of staff? Depending on the account sizes, it could be quite a few. If that staff member isn’t working close to capacity, it’s unlikely you are making a profit.   Holidays If you only have one PPC person, who covers for them when they are on holiday? Or do you just let the accounts run without being monitored properly? Staff Retention What if your P..
In case you don’t know, the European Commission ruled earlier this year (and handed out a record $2.7 billion fine) against Google for the way Google Shopping results were perceived to be favoured within Google search results. The ruling went further, requiring Google to make changes to Shopping and provide ‘equal treatment’ to competitors – i.e. Comparison Shopping Engines. The best known examples being Shopzilla and Kelkoo in the UK.   This week Google rolled out some visual changes to comply with the ruling.  In short, they haven’t fundamentally changed the design of Shopping re..
Google AdWords is not straightforward, don’t let anyone tell you otherwise. The interface and capabilities of the system are now simply phenomenal - so long as you know what you are doing. But keeping on top of the new features is a full-time job.  Unless you are a specialist in AdWords (got the Partner badges, the constant training, the 10,000 hours practice etc) it might be that you are either missing the opportunity to offer AdWords to your clients, or worse, flying by the seat of your pants by OFFERING AdWords but not really having the skillset in-house to make it work.     ..
We posted about these free Google AdWords vouchers some time ago and the response was simply THRILLING, in fact we would go as far as to suggest it was almost borderline enthusiastic. Ok, it was somewhat better than that – but as WE think it’s a GREAT offer we thought it worth mentioning them again. Of course we should also mention that although our aim is to keep EVERYONE happy, some people went away HIGHLY disappointed. Why you ask? Well the answer was simply because they were not eligible for the free vouchers. Who the dickens is eligible you may wonder? Any NEW business to AdW..
We are delighted to announce that Clickspotters has been awarded the top level Google Premier Partner status!   Google offers the Premier Partner badge to recognise leading companies that are higher spending and meet additional certification and performance requirements in AdWords. As well as the Premier Partner status, Clickspotters is recognised as displaying AdWords specialisms in Search, Shopping, Display and Mobile Advertising by Google.   ..
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