Writing the perfect product descriptions for Google Shopping

Shopping Ads work in a different way to the more traditional text Ads displayed on Google. The level of control an Advertiser has is to some extent less exact, requiring instead a sense of SEO skills to prepare product descriptions correctly.

Below is an example of how not to, and how to write titles and descriptions for Shopping feeds.

 

Note the keyword rich description and title - adding these to your products will help ensure they are displayed for all relevant searches.

Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional

View Gerard McHugh's profile on LinkedIn

 

 

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