Unless your agency has multiple PPC staff in place, there are many drawbacks to offering it as a service with only one or even a couple of people in-house.
How many PPC accounts do you need to employ a full-time member of staff? Depending on the account sizes, it could be quite a few. If that staff member isn’t working close to capacity, it’s unlikely you are making a profit.
If you only have one PPC person, who covers for them when they are on holiday? Or do you just let the accounts run without being monitored properly?
What if your PPC staff member leaves or gets ill? Recruiting a replacement means either finding an experienced PPC person (and who has enough technical understanding to assess them properly at interview) or training them up (ditto, who’s doing that?)
Keeping Up To Date
Unless you work in PPC full-time, you are going to struggle to keep up to date with the latest features and techniques. If your PPC person is also responsible for delivery of other work, it’s likely they are not fully up to date.
If you only have a few accounts are you being exposed to enough industries and sectors to be able to apply those learnings and innovation across your accounts.
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