Update on Google Shopping Search Terms

Posted on 14/10/2015 Added in Google, PPC News

Following our recent post about the moving of the search terms report in Google Shopping we are delighted that this was either only temporary, or Google listened to everyones feedback (including ours) and have added back into a far more us-friendly location.

They can now be seen here, and the ability to add them directly into the campaign as negative has been restored.

Thanks Google!

Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional.

Follow @gerardmchugh

Google Advertising Policy Update – Interest-Based Advertising

Posted by Gerard McHugh | On 28/04/2016 | Added in Google, PPC News |

Google is updating its policy late May, here’s the statement below. In around late May 2016 we'll update our Interest-based policies and no longer allow advertisers to use the following information to target ads to users. Additionally, the content of the ad cannot be related to the following topics: • Personal hardships related to relationships (example: bereavement products or services) • Personal hardships related to abuse and trauma (examples: domestic abuse shelters or victim advocate services) • User identity related to marginalised groups (examples: immigration services ..

Update on Google Shopping Search Terms

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

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