Not got your mobile strategy in place? Prepare to suffer from April 21

We have all been saying this for several years now, but along with the announcement comes panic for many online retailers, who haven't got around to addressing their mobile strategy. Google has announced OFFICIALLY, that as of April 21st 2015, it will be factoring in mobile friendliness into its algorithum for ranking.

http://searchenginewatch.com/sew/opinion/2397938/google-confirms-intentions-for-mobile-search-what-now

What about my PPC?

From the outset you'd not expect any changes in your PPC performance. But the reality is that it's hard to seperate SEO from PPC performance and it's highly likely that not having a mobile strategy is going to impact your PPC performance. We've seen other indicators from Google in recent weeks that it intends to focus on PPC for Mobile - so be duly warned !

Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional

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