Surviving A Pandemic

Who thought at the beginning of 2020 we would spend most of the year staring in a real-life version of the film Contagion ? 

Well hindsight is a wonderful thing, so this year in preparation for anything that may come up in the future I’ve used some quiet time to rewatch The Towering Inferno and the Poseidon Adventure just in case I pick up any tips that might prove useful on future holidays. It is probably a longshot, but I also watched Jurassic Park. Well, after this year you never know.

If anyone had told me at the start of the year that by the end of March, a third of our clients would go on hold in a single week, I think I may well have had a little cry. But we were lucky. The lockdown brought a lot of new opportunities through business’s being forced to embrace digital, being forced to review their current digital efforts and business’s pivoting – moving their operations online and changing their offering. By June, our monthly revenue was higher than ever with new clients coming onboard and existing clients able to start trading and advertising with us again.

Was it luck though? 

Call it luck or design but over time we have built a pretty broad portfolio of clients. Locally, nationally, and overseas in Europe and the USA. Our clients sell products online: including Furniture, Oil Tanks, Heating Systems, Swimming Pools & Bike Accessories. They sell services online: including Data Centers, Training Courses, Property Rental, Home Care, IT Infrastructure & Software. They are in B2B and B2C industries.

We have a lead-generation plan bringing new enquiries through a range of channels. We have also built a network of agencies we work closely with delivering white-label services to their clients.  

It turns out we have built a pretty robust business.

If I have learnt one thing this year it is that the old idiom Don’t put all your eggs in one basket” remains true.


Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional

View Gerard McHugh's profile on LinkedIn



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