Google News including AdWords, Shopping, Merchant Center & Editor.
It’s going to be a busy few months ahead for PPC Managers as Google announced several major new features for the platform in the coming months, along with an interface refresh. If you’ve got an hour to spare you can watch the entire presentation here. If you haven’t, then the main takeaways are here – TEXT Ads. With the removal of right hand Ads, Google is increasing text limits on ‘traditional’ text Ads (yep, that’s going to be a big job to update!) The old 25 – 35 – 35 character limit is going to be replaced with TWO 30 character headlines along with a consolidated 80 ..
Google is updating its policy late May, here’s the statement below. In around late May 2016 we'll update our Interest-based policies and no longer allow advertisers to use the following information to target ads to users. Additionally, the content of the ad cannot be related to the following topics: • Personal hardships related to relationships (example: bereavement products or services) • Personal hardships related to abuse and trauma (examples: domestic abuse shelters or victim advocate services) • User identity related to marginalised groups (examples: immigration services ..
AdWords Express is Google’s simple, self-served advertising platform for small advertisers to take their first steps with online search advertising. The idea is good because the full AdWords platform is now so complex that agencies exist which specialise in sub-sets of AdWords (Video, Mobile, Shopping) and constant training is required to stay on top of new features– so it’s quite a challenge to start from scratch and get to grips with it as the owner of a small business. Of course, having simplified the set up so much, Google have at the same time removed most of the controls that any expe..
The headline It’s now been confirmed that Google are to remove the right hand paid Ads from all search results* The small print *This only refers to desktop results. Although as mobile don’t show them currently, it sounds as though this is everything. ** This does not include Shopping results. Shopping boxes are, lets face it, now more likely to appear there and doubled up more often (ten Ads, compared to five). What does this mean? For PPC Advertisers it’s going to drive up CPC’s on text-based campaigns, certainly in the short term anyway, as the difference between p3/p4 and p..
Who says you don't get something for nothing? This month in conjunction with Google, we are offering up to £120 of FREE* clicks for new AdWords advertisers. *Of course terms and and conditions apply! They can only be applied to new AdWords advertisers, not new to us. They're non-transferable. Google will match your first month spend in the second month of advertising. Follow all of that? Ok to summarise: have you not advertised on AdWords before? Saw this why AdWords INFOGRAPHIC and thought to yourself "why haven't we ever advertised on AdWords before?" - then you are a definite thumbs u..
Shopping Ads work in a different way to the more traditional text Ads displayed on Google. The level of control an Advertiser has is to some extent less exact, requiring instead a sense of SEO skills to prepare product descriptions correctly. Below is an example of how not to, and how to write titles and descriptions for Shopping feeds. Note the keyword rich description and title - adding these to your products will help ensure they are displayed for all relevant searches. ..
Following our recent post about the moving of the search terms report in Google Shopping we are delighted that this was either only temporary, or Google listened to everyones feedback (including ours) and have added back into a far more us-friendly location. They can now be seen here, and the ability to add them directly into the campaign as negative has been restored. Thanks Google! ..
The search terms report is one of the most used reports in AdWords. It allows you to identify the exact search phrases that were used to trigger Ads, and from this the account performance can be shaped through the addition of exact and negative match keywords. Until mid-last week, the report could be accessed here - Then it disappeared and was only discovered by some eagle eyed PPC people having been moved into the dimensions tab. For what purpose no-one knows. It’s not the end of the world but it does mean that negatives can’t be added directly to Shopping campaign..
Announced yesterday, the neat little hover over text known as promotional text in Shopping Campaigns is being retired in favour of automated extensions. Here's what Google said below - Promotional text is an optional message added at the ad group level and used to highlight special information about your shop and products in your Product Listing Ads. We have noticed that many of you use promotional text to highlight special offers or free delivery, so we recently introduced a new automated extension that uses existing information that you’ve provided in your Merchant Centre settings an..
If you are selling branded products and using a Shopping Feed, then an important announcement was made this week. Make sure to get the GTIN's included in your feed or you'll find it suspended. Details below. What is the Shopping GTIN Requirement? Required for Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom or United States to submit ‘gtin’ and ‘brand’ for products when ‘brand’ is one of 50 designated brands, and ‘condition’ is ‘new’, and ‘availability’ is either ‘in stock’ or ‘out of stoc..