If you are running e-commerce campaigns you’ll understand the importance of Shopping campaigns to your account performance. You may also have felt the frustration of trying to get good quality data and insight to improve performance. This week Google announced a couple of new features to help with this.
Understanding why products were in review, disapproved or simply not appearing in your feed was something of a black art. Now Google are proving a whole range of additional diagnostic features to help, including a historic overview of products and a downloadable report containing all affected products and more importantly – the reasons! Hurray.
Similarly, the shopping interface did not allow a completely granular view of performance at category and product level. This is being addressed however, with the introduction of the search impression share at category level. Hurray again.