New Shopping Campaign Features To Boost Your Christmas Performance

If you are running e-commerce campaigns you’ll understand the importance of Shopping campaigns to your account performance. You may also have felt the frustration of trying to get good quality data and insight to improve performance. This week Google announced a couple of new features to help with this.

Diagnostics

Understanding why products were in review, disapproved or simply not appearing in your feed was something of a black art. Now Google are proving a whole range of additional diagnostic features to help, including a historic overview of products and a downloadable report containing all affected products and more importantly – the reasons! Hurray.

http://adwords.blogspot.co.uk/2014/11/troubleshooting-made-easier-with-new.html

Insights

Similarly, the shopping interface did not allow a completely granular view of performance at category and product level. This is being addressed however, with the introduction of the search impression share at category level. Hurray again.

http://adwords.blogspot.co.uk/2014/11/new-ways-to-rev-up-your-shopping.html

Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional

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