GTIN's become compulsory in Google Shopping Feeds by 15th Sept

If you are selling branded products and using a Shopping Feed, then an important announcement was made this week. Make sure to get the GTIN's included in your feed or you'll find it suspended. Details below.

What is the Shopping GTIN Requirement?

Required for Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom or United States to submit ‘gtin’ and ‘brand’ for products when

  • ‘brand’ is one of 50 designated brands, and
  • ‘condition’ is ‘new’, and
  • ‘availability’ is either ‘in stock’ or ‘out of stock’

 

When do I need GTINs by?

September 15, 2015, whereafter offers missing GTINs will be suspended

 

What are the rules for required countries?

Required for Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom or United States to submit ‘gtin’ and ‘brand’ for products when

‘brand’ is one of 50 designated brands, and

‘condition’ is ‘new’, and

‘availability’ is either ‘in stock’ or ‘out of stock’

 

What are designated brands?

The following 50 brands are deemed designated brands, for which GTINs are required:

Lifestyle: Adidas, Asics, Brooks, Calvin Klein, Columbia, Converse, Crocs, Disney, Fossil, Kate Spade, Levi's, Merrell, Michael Kors, MICHAEL Michael Kors, New Balance, Nike, Oakley, Patagonia, Polo Ralph Lauren, Ralph Lauren, Rubie's, Skechers, Sperry Top Sider, The North Face, Under Armour

Technology: Acer, Apple, ASUS, Audio-Technica, Beats, Belkin Components, Bose, Brother, Canon, Epson, Garmin, HP, JBL, Lenovo, LG, Microsoft, Motorola, Netgear, Nikon, Nintendo, RCA, Samsung, Sony, Toshiba, Western Digital

 

 

Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional

View Gerard McHugh's profile on LinkedIn

 

 

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