Google

Google News including AdWords, Shopping, Merchant Center & Editor.

Most people are aware of Remarketing now, we’ve all experienced it. You visit a retailers website and looked at a product. Ten minutes later everywhere you visit on the Internet you see Ads with images of the product you just looked at – trying to entice you to return to the retailer site and complete the purchase. What you may not be aware of though, is that AdWords allows a different form of retargeting through the search interface itself.  Rather than seeing images though, this is slightly more subtle – it allows an advertiser to raise their bids for searches performed by a previous visi..
In case you don’t know, the European Commission ruled earlier this year (and handed out a record $2.7 billion fine) against Google for the way Google Shopping results were perceived to be favoured within Google search results. The ruling went further, requiring Google to make changes to Shopping and provide ‘equal treatment’ to competitors – i.e. Comparison Shopping Engines. The best known examples being Shopzilla and Kelkoo in the UK.   This week Google rolled out some visual changes to comply with the ruling.  In short, they haven’t fundamentally changed the design of Shopping re..
We posted about these free Google AdWords vouchers some time ago and the response was simply THRILLING, in fact we would go as far as to suggest it was almost borderline enthusiastic. Ok, it was somewhat better than that – but as WE think it’s a GREAT offer we thought it worth mentioning them again. Of course we should also mention that although our aim is to keep EVERYONE happy, some people went away HIGHLY disappointed. Why you ask? Well the answer was simply because they were not eligible for the free vouchers. Who the dickens is eligible you may wonder? Any NEW business to AdW..
One of the most common questions I hear from clients is “I’ve been looking and my Ads aren’t showing on Google”. My first thought is “well here we go again”, don’t worry though I'm old and cynical but I’ll get over it. Let’s be clear, I completely understand WHY clients search Google for their own Ads. They want to be sure they are working. But at the same time there are a number of genuine reasons why those Ads are showing, but just NOT showing to the client.   1, PERSONALISATION. The client regularly searches for their own Ads and or organic links. They never click on the Ads..
We are delighted to announce that Clickspotters has been awarded the top level Google Premier Partner status!   Google offers the Premier Partner badge to recognise leading companies that are higher spending and meet additional certification and performance requirements in AdWords. As well as the Premier Partner status, Clickspotters is recognised as displaying AdWords specialisms in Search, Shopping, Display and Mobile Advertising by Google.   ..
A couple of weeks ago we attended Hero Conference London 2016. This is probably the premiere PPC conference in the world right now and consists of two and half days of non-stop presentations on best-practice PPC tips along with views on the future of PCC. As such, it’s really unmissable in such a fast moving industry. What did we learn? Well trying to compress 2.5 days of PPC into one blog is a fairly tough task! Plus lets face it, there were plenty of new ideas and concepts that perhaps we don’t want to make too public eh?! The Highlights. Larry Kim, founder of Wordpress gave ..
We are delighted that this week Google announced a number of new specialisms for select agencies within its Partner scheme. We've been a badged partner for some time but these specialisms really allow us to stand out, and we are led to believe, are far harder to achieve than simply becoming a partner. As such we thought we should mention it, we are now Google Partner specialised in Search, Mobile and Shopping !     ..
It’s going to be a busy few months ahead for PPC Managers as Google announced several major new features for the platform in the coming months, along with an interface refresh. If you’ve got an hour to spare you can watch the entire presentation here. If you haven’t, then the main takeaways are here – TEXT Ads. With the removal of right hand Ads, Google is increasing text limits on ‘traditional’ text Ads (yep, that’s going to be a big job to update!) The old 25 – 35 – 35 character limit is going to be replaced with TWO 30 character headlines along with a consolidated 80 ..
Google is updating its policy late May, here’s the statement below. In around late May 2016 we'll update our Interest-based policies and no longer allow advertisers to use the following information to target ads to users. Additionally, the content of the ad cannot be related to the following topics: •    Personal hardships related to relationships (example: bereavement products or services) •    Personal hardships related to abuse and trauma (examples: domestic abuse shelters or victim advocate services) •    User identity related to marginalised groups (examples: immigration services ..
AdWords Express is Google’s simple, self-served advertising platform for small advertisers to take their first steps with online search advertising. The idea is good because the full AdWords platform is now so complex that agencies exist which specialise in sub-sets of AdWords (Video, Mobile, Shopping) and constant training is required to stay on top of new features– so it’s quite a challenge to start from scratch and get to grips with it as the owner of a small business. Of course, having simplified the set up so much, Google have at the same time removed most of the controls that any expe..
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