About Us

We started small and have remained that way by choice.

Unlike working with larger agencies, you won't have to get to know a new account manager every six months.

We are not looking to grow into a huge human resources operation. We like working with clients who like working with us and usually build long-term working relationships.


For several years our agency was Clickspotters. But, with everyone looking for Gerard by his surname, we thought why not just use that? So we rebranded.


There are two of us full-time along with some fantastic freelancers we use for tasks we are not very good at (like installing robust tracking and artwork design).


Gerard  has been working in PPC (or paperclip as his Dad still calls it) for nearly 20 years. He loves building relationships with clients and managing their PPC accounts. When he isn't working, he is either riding his bike, or dreaming of where he'll ride it next.


Louise joined more recently and likes to stick to the shadows. Outside of work she likes to run or ride her bike. But only if it is sunny outside.


Is it possible to have fun whilst analysing spreadsheets and writing character constrained copy all day? Life is as much fun as you make it. So the answer is yes. 100% yes! It’s possible to have fun whilst also doing a good job. They are not mutually exclusive.

Our Values:


  • Tell the truth. We tell clients what they need to know. Not what they want to hear.
  • No flannel.  This will work but X, Y and Z will impact it in this way. This didn’t work and this is why.
  • Do the best job possible for clients.
  • Build great, long-term working relationships with our clients.
  • Embrace change. The times do change and so does strategy and account build techniques. Innovate or die.
  • Use our experience managing larger accounts in multiple industries to serve clients of all sizes with the best possible account management.
  • Know when to accept defeat. PPC doesn’t work for every business.
  • No faffing. No excuses, just get on and do it.


If you’d like to talk about how we can help your PPC work better, please get in touch.

Share by: