Why advertise with Bing Ads?

Following yesterdays announcement that Bing and Yahoo have renewed their agreement (https://info.yahoo.com/press-center/article/microsoft-yahoo-agree-amend-search-130000454.html) , the outlook for Bing search is looking better than ever. So is now the time to ask should you advertise with Bing Ads?

The short answer is yes! We talked about the benefits of starting with Bing Ads last year and we continue to see great performance for our advertisers on the network. We strongly encourage all new clients to trial it. With a host of new features already announced and more developments due this year, we are strong advocates of the Bing Ads network.

Most clients have already experienced Google AdWords and ask what the key differences are. In general, the network is smaller (about 10% of the UK search market) but tends to have less competition and therefore comparably higher performance results than AdWords right now.

Already advertise on AdWords and what to know the nuts and bolts differences? Here’s a great article documenting the feature differences between the two platforms. 
http://advertise.bingads.microsoft.com/en-uk/help-topic/how-to/51017/how-is-bing-ads-different-from-adwords

As a bonus to new advertisers, we have £50 worth of free advertising available right now.

 

Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent the best part of ten years working on Pay Per Click Marketing campaigns for companies operating in the UK and USA. He is AdWords Certified in Search, Display and Shopping and a Bing Certified Professional

View Gerard McHugh's profile on LinkedIn

 

 

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