Undoubtedly the big success of 2014 for E-Commerce sites, was the introduction of Google Shopping Ads. Across the board these campaigns have performed better than any text Ad based campaigns. Using these Paid Search Ads, sites have seen an increase in order volumes and a decrease in their CPA (cost per acquisition).
Over at Bing, they have been running their own version of Product Ads in the USA since last summer. We haven’t had the opportunity to run any similar campaigns on their platform here in the UK though. We’ve been suggesting their Bing Product Ads are coming to the UK for some time now.
The recent upgrade of universal tracking code was a hurdle needed to be cleared, so we have been told and now we hear that in the USA Bing are testing their upgraded Product Ads technology, which they have conveniently also called – Shopping Campaigns!
http://advertise.bingads.microsoft.com/en-us/blog/30939/introducing-the-bing-shopping-campaigns-beta
Given that this is in Beta, we are expecting news of it rolling out to the UK by the summer. Which we believe will make 2015 the year of Bing Shopping for all E-Commerce advertisers.
Posted by
Gerard McHugh
Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK
Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional.
