Bing Ads Big Step Forward In 2015

Undoubtedly the big success of 2014 for E-Commerce sites, was the introduction of Google Shopping Ads. Across the board these campaigns have performed better than any text Ad based campaigns. Using these Paid Search Ads, sites have seen an increase in order volumes and a decrease in their CPA (cost per acquisition). 

Over at Bing, they have been running their own version of Product Ads in the USA since last summer. We haven’t had the opportunity to run any similar campaigns on their platform here in the UK though. We’ve been suggesting their Bing Product Ads are coming to the UK for some time now

The recent upgrade of universal tracking code was a hurdle needed to be cleared, so we have been told and now we hear that in the USA Bing are testing their upgraded Product Ads technology, which they have conveniently also called – Shopping Campaigns!

Given that this is in Beta, we are expecting news of it rolling out to the UK by the summer. Which we believe will make 2015 the year of Bing Shopping for all E-Commerce advertisers.


Gerard McHugh Posted by Gerard McHugh

Gerard McHugh - PPC Expert based in Cheltenham, Gloucestershire UK

Gerard has spent over 15 years working on Pay Per Click campaigns for companies operating in the UK, Europe and USA. He is Google Ads Certified in Search, Display and Shopping and a Microsoft Certified Professional

View Gerard McHugh's profile on LinkedIn



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We've been waiting some time to find out when Bing would bring it's own Product Ads to the UK. Recently they announced that Shopping Ads were in Beta for the UK market.  So, we are delighted to announce that we are now running campaigns in the UK.  Why start running Bing Shopping Campaigns (BSC) ? 1, From experience any ecommerce account gets the best performance in AdWords from its Shopping campaign.We fully believe that this will be replicated in BSC. 2, CPC’s are generally lower in Bing than AdWords along with CPA’s. We expect this to be the same in BSC. 3, Advertisers are g..
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