We've been waiting some time to find out when Bing would bring it's own Product Ads to the UK. Recently they announced that Shopping Ads were in Beta for the UK market. So, we are delighted to announce that we are now running campaigns in the UK.
Why start running Bing Shopping Campaigns (BSC) ?
1, From experience any ecommerce account gets the best performance in AdWords from its Shopping campaign.We fully believe that this will be replicated in BSC.
2, CPC’s are generally lower in Bing than AdWords along with CPA’s. We expect this to be the same in BSC.
3, Advertisers are generally fairly slow to move to new platforms. Any advertisers starting on BSC now are likely to see a genuine first mover advantage.
If you’d like to discuss the advantages of trialling Bing Shopping Ads, please do get in contact.