Most people are aware of Remarketing now, we’ve all experienced it. You visit a retailers website and looked at a product. Ten minutes later everywhere you visit on the Internet you see Ads with images of the product you just looked at – trying to entice you to return to the retailer site and complete the purchase. What you may not be aware of though, is that AdWords allows a different form of retargeting through the search interface itself. Rather than seeing images though, this is slightly more subtle – it allows an advertiser to raise their bids for searches performed by a previous visi..
In case you don’t know, the European Commission ruled earlier this year (and handed out a record $2.7 billion fine) against Google for the way Google Shopping results were perceived to be favoured within Google search results. The ruling went further, requiring Google to make changes to Shopping and provide ‘equal treatment’ to competitors – i.e. Comparison Shopping Engines. The best known examples being Shopzilla and Kelkoo in the UK. This week Google rolled out some visual changes to comply with the ruling. In short, they haven’t fundamentally changed the design of Shopping re..
Google AdWords is not straightforward, don’t let anyone tell you otherwise. The interface and capabilities of the system are now simply phenomenal - so long as you know what you are doing. But keeping on top of the new features is a full-time job. Unless you are a specialist in AdWords (got the Partner badges, the constant training, the 10,000 hours practice etc) it might be that you are either missing the opportunity to offer AdWords to your clients, or worse, flying by the seat of your pants by OFFERING AdWords but not really having the skillset in-house to make it work. ..
Whether you are managing your own AdWords account, or have entrusted its success to someone else, the odds are that as a business owner you have about a THOUSAND things to do at any time. Somewhere buried in that list is generally the question ‘how is AdWords doing?’ From a lot of experience talking to clients the honest answer is quite often they’d say, ‘I don’t really know!’ IT’S NOT ALL THAT COMPLICATED Once explained to them though, they start to understand that measuring AdWords performance is really straightforward as I’ll cover below. (Note – we are not going to cover Assist..
We posted about these free Google AdWords vouchers some time ago and the response was simply THRILLING, in fact we would go as far as to suggest it was almost borderline enthusiastic. Ok, it was somewhat better than that – but as WE think it’s a GREAT offer we thought it worth mentioning them again. Of course we should also mention that although our aim is to keep EVERYONE happy, some people went away HIGHLY disappointed. Why you ask? Well the answer was simply because they were not eligible for the free vouchers. Who the dickens is eligible you may wonder? Any NEW business to AdW..
One of the most common questions I hear from clients is “I’ve been looking and my Ads aren’t showing on Google”. My first thought is “well here we go again”, don’t worry though I'm old and cynical but I’ll get over it. Let’s be clear, I completely understand WHY clients search Google for their own Ads. They want to be sure they are working. But at the same time there are a number of genuine reasons why those Ads are showing, but just NOT showing to the client. 1, PERSONALISATION. The client regularly searches for their own Ads and or organic links. They never click on the Ads..
We are delighted to announce that Clickspotters has been awarded the top level Google Premier Partner status! Google offers the Premier Partner badge to recognise leading companies that are higher spending and meet additional certification and performance requirements in AdWords. As well as the Premier Partner status, Clickspotters is recognised as displaying AdWords specialisms in Search, Shopping, Display and Mobile Advertising by Google. ..
A couple of weeks ago we attended Hero Conference London 2016. This is probably the premiere PPC conference in the world right now and consists of two and half days of non-stop presentations on best-practice PPC tips along with views on the future of PCC. As such, it’s really unmissable in such a fast moving industry. What did we learn? Well trying to compress 2.5 days of PPC into one blog is a fairly tough task! Plus lets face it, there were plenty of new ideas and concepts that perhaps we don’t want to make too public eh?! The Highlights. Larry Kim, founder of Wordpress gave ..
Have you ever set up an AdWords account for your own business? You’ve had a free voucher offer from Google and thought, yep I really need to try this and generate some leads or sales through my website. Through the easy setup process you go, adding keywords and an Ad or two (even easier if you’ve chosen to use AdWords Express), entered your payment details and away you go. Clicks are coming in rapidly and they all seem to match your business offering. A week or so later and the phone hasn’t rung, nor has anyone sent you a single enquiry. Wonder why? It’s probably all because of the..
We are delighted that this week Google announced a number of new specialisms for select agencies within its Partner scheme. We've been a badged partner for some time but these specialisms really allow us to stand out, and we are led to believe, are far harder to achieve than simply becoming a partner. As such we thought we should mention it, we are now Google Partner specialised in Search, Mobile and Shopping ! ..
It’s going to be a busy few months ahead for PPC Managers as Google announced several major new features for the platform in the coming months, along with an interface refresh. If you’ve got an hour to spare you can watch the entire presentation here. If you haven’t, then the main takeaways are here – TEXT Ads. With the removal of right hand Ads, Google is increasing text limits on ‘traditional’ text Ads (yep, that’s going to be a big job to update!) The old 25 – 35 – 35 character limit is going to be replaced with TWO 30 character headlines along with a consolidated 80 ..
Google is updating its policy late May, here’s the statement below. In around late May 2016 we'll update our Interest-based policies and no longer allow advertisers to use the following information to target ads to users. Additionally, the content of the ad cannot be related to the following topics: • Personal hardships related to relationships (example: bereavement products or services) • Personal hardships related to abuse and trauma (examples: domestic abuse shelters or victim advocate services) • User identity related to marginalised groups (examples: immigration services ..
Anyone who’s ever had the slightest dealings with PPC (or SEO) will understand the importance of position, or more particularly Ad position. At the moment on Google, an Ad averaging position 1 – 4 will be seen at the top of the page, anything below that is at the bottom of the page. Simple. What about Google Shopping though? It’s not as straight forward. Generally speaking Google shows 5 Ads at the top of the page (yes, sometimes it’s 10 on the right side, but let’s not over-complicate the complicated) but makes no public comment or distinction as to which is position 1 or 5. You’d be incli..
AdWords Express is Google’s simple, self-served advertising platform for small advertisers to take their first steps with online search advertising. The idea is good because the full AdWords platform is now so complex that agencies exist which specialise in sub-sets of AdWords (Video, Mobile, Shopping) and constant training is required to stay on top of new features– so it’s quite a challenge to start from scratch and get to grips with it as the owner of a small business. Of course, having simplified the set up so much, Google have at the same time removed most of the controls that any expe..
The headline It’s now been confirmed that Google are to remove the right hand paid Ads from all search results* The small print *This only refers to desktop results. Although as mobile don’t show them currently, it sounds as though this is everything. ** This does not include Shopping results. Shopping boxes are, lets face it, now more likely to appear there and doubled up more often (ten Ads, compared to five). What does this mean? For PPC Advertisers it’s going to drive up CPC’s on text-based campaigns, certainly in the short term anyway, as the difference between p3/p4 and p..
Who says you don't get something for nothing? This month in conjunction with Google, we are offering up to £120 of FREE* clicks for new AdWords advertisers. *Of course terms and and conditions apply! They can only be applied to new AdWords advertisers, not new to us. They're non-transferable. Google will match your first month spend in the second month of advertising. Follow all of that? Ok to summarise: have you not advertised on AdWords before? Saw this why AdWords INFOGRAPHIC and thought to yourself "why haven't we ever advertised on AdWords before?" - then you are a definite thumbs u..
We borrowed this fantastic infographic from SMBclix which shows why unless you have an unlimited budget (who has!?) then AdWords simply has to form part of your marketing strategy. We loved it, but then we are a little bias. ..
Paid search relies on great keyword research and management. Shopping campaigns and Display / Remarketing do so to a lesser extent, the but bread and butter paid search Ads still do. It’s one of the most interesting aspects of search engine marketing, building lists and trying to establish INTENT in a keyword. Why INTENT? Because intent leads to higher conversion rates and better performance. As a selling point for AdWords as a form of marketing, it always holds true that here is a channel that allows you to place Ads in front of potential customers who are actively searching for yo..
Accurately tracking the source of sales online is a given for anyone promoting their business through a website. It allows budget allocation to be reviewed and and continued improvements made on the return from each channel (Direct, Organic, Paid, Referral and Social). As anyone who’s ever bought anything online, you’ll know that generally you don’t just click to a website, make the purchase and then go away. It is never that simple. In practice the process is more complex - you’ll visit the website several times, probably finding it through different channels before finally completing the..
There are so many tools and tricks available in AdWords, especially for more advanced users. One of those tools is to use Dynamic Keyword Insertion (DKI). This allows the Advertiser to replace the fixed text in the Ad with the search term or variant of the term the user typed in. This can help make the Ad appear more relevant, and improve the CTR. Combining DKI with a variety of broad search matches can help scale an account quickly or cover more ground for an e-tailer with a large inventory. Probably no ecommerce operation has a larger inventory than Amazon and to continue to drive traf..